CNM CATIâ€™s Lab (Computer Aided Telephone Interviewing) is equipped with 7 interviewing stations (including the supervisorâ€™s station) and uses the SPSS Interview CATI software with multilingual facilities. The lab facilities both telephone and web methods of survey research.
What is Computer Aided Telephone Interview (CATI)?
CATI is a telephone surveying method in which the interviewer follows the pre-loaded scripts in the software application. A CATI session generally operates in the following way:
- A computerized questionnaire is administered to respondents using the telephone.
- The interviewer sits in front of a computer screen and dials the telephone number.
- When contact is initialized, the interviewer reads the questions presented on the computer screen and documents the respondent's replies directly into the computer.
- Interim and update reports can be compiled instantaneously.
- The software has built-in branching logic, which will skip questions that are not relevant or probe for more details
- If a connection is not established, the record is either placed in a queue for re-dialing at another time or removed from the queue and marked as unreachable.
- The web version is available to complement the telephone interview if respondents prefer to answer at their own pace.
For more detailed information on the usage and booking of CATIâ€™s Lab, kindly email to Ms Satveer Kaur at email@example.com.