NM1101E Communications, New Media and Society

Modular credits: 4
Workload: 2-1-0-2-5
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): NM1101X or NM1101FC


This module introduces fundamentals of study in communications and new media, exploring ways in which people create and use the variety of emerging networked, mobile, and social media channels to communicate meaning in globalized world. It explores organizational and societal contexts in such areas as games, health, politics, business, public relations, design and activism, with attention paid to creating applications with social impact. Phenomena such as relationships and social life in cyberspace, activism for social change, performance art, deviant behaviour online, communication and community, new business paradigms and economic models of organizing and issues in human-computer interaction are explored in-depth.

NM2101 Theories of Communications and New Media

Modular credits: 4
Workload: 2-1-0-2-5
Prerequisites: Cohort 2008 and before: Nil. 

Cohort 2009 to 2011: Obtain a grade of B– or above in NM1101E Communications, New Media and Society (applicable to students from ALL faculties except School of Computing). Students who fail to meet the B- criterion in NM1101E will have the opportunity to take a department-conducted test, which will act as an alternative prerequisite. 

Cohort 2012 onwards: Nil.
Preclusion(s): Nil
Cross-listing(s): Nil


This is a foundational course introducing students to theories and analytical frameworks essential for understanding developments in communications and new media. Students will be introduced to, amongst others, media effects theory, media representations, semiotics, systems theory, agenda-setting theory and computer-mediated communication.


NM2103 Quantitative Research Methods 

Modular credits: 4
Workload: 2-1-0-3-4
Prerequisites: Nil
Cross-listing(s): Nil


This module is to help students understand what quantitative research is (more specifically, how they can develop testable research questions and hypotheses), how to conduct the research and how to interpret the results. It covers fundamental concepts in research design, instrumentation, data collection, and data analysis. This module also introduces basic concepts of statistics such as descriptive statistics, sampling distribution, hypothesis testing. A set of computer lab assignments will give students extensive opportunities to become familiar with the relevant computer software package and experience at computing the various statistics reviewed in the class.


NM2104 Qualitative Communication Research Methods 

Modular credits: 4
Workload: 2-1-0-3-4
Prerequisites: Nil
Cross-listing(s): Nil


This module is designed to help students understand what qualitative communication research is, the role it plays in the development of communication theories and applications, and the steps in carrying out qualitative research projects. It covers fundamental concepts in qualitative research design, sampling strategies and protocol development, data collection, data analysis, and evaluation. This module also introduces basic concepts of qualitative methods such as interpretation, meaning making, co-construction, and performance. A set of field-based experiences will be designed to give students opportunities to become familiar with specific forms of qualitative data gathering such as in-depth interviews, focus groups, and ethnography.


NM2201 Intercultural Communication

Modular credits: 4
Workload: 2-1-0-2-5
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


This module focuses on intercultural and inter-personal communication. Managing intercultural communication in the business context will be emphasised, exploring issues such as ethnocentrism, conflict and negotiation in intercultural settings and the impact of new media on intercultural communication.


NM2203 Social Media in Communication Management

Modular credits: 4
Workload: 2-1-0-2-5
Prerequisites: Nil
Cross-listing(s): Nil


The focus of this course is on the dynamics and management of social media and how it has changed communication management, especially in the fields of public relations and advertising. Topics examined include the impact of digital influence, the relationship between traditional and social media, social media trends, pitfalls in the use of social media, management and evaluation of social media, the future of social media and the “internet of things”. This course will also touch on current issues affecting the industry due to the rise of social media and the resultant implications for both industry and society.

 

NM2207 Computational Media Literacy

Modular credits: 4
Workload: 2-2-0-4-2
Prerequisites: Nil
Cross-listing(s): Nil

Communication (and most scientific and corporate endeavours today) is deeply entwined with the world of computing. From social media to public relations campaigns, from game design to website layout, from business decision‐making to news, from democratic participation to interactive art – the ability to understand and make creative use of computational media is of fundamental importance. This module is a hands‐on introduction to essential concepts in computational media including internet architecture, mediated communication, interactive systems, animation, visualization, big data, and creative design. JavaScript and other common technologies that power the web are introduced to empower non‐programmers to explore these concepts independently.

 

NM2208 Principles of Visual Communication

Modular credits: 4
Workload: 2-2-0-5-1
Prerequisites: Nil
Cross-listing(s): Nil

This module introduces students to the basic principles of digital graphics and trains students to understand the functions of visual design for effective communication .Students will learn the techniques and methodologies for solving visual communication problems, to develop visual literacy, concepts and techniques. Students will gain hands-on experience in conceptualizing, drafting, and creating various forms of digital visual works throughout the module.

 

NM2209 Social Psychology of New Media

Modular credits: 4
Workload: 2-2-0-2-4
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


Theories of social psychology can be applied to our understanding of how new media is produced, marketed, resisted, adopted and consumed. This module highlights these key stages in the developmental trajectory of new media and introduces relevant theories, while considering issues such as why some technologies succeed where others fail, how marketers should promote new technology, which services are likely to become tomorrow's killer applications and what goes through the minds of new media adopters.


NM2212 Visual Design 

Modular credits: 4
Workload: 2-1-0-4-3
Prerequisites: Nil
Cross-listing(s): Nil


This module provides an introduction to the principles and theories of visual design. Students will be exposed to the history and influences of visual design, and learn to appreciate the principles underlying visual design practice. Upon completing this module, students will be able to analyse, critique, and evaluate visual designs from both an aesthetic and a social and cultural perspective.


NM2213 Introduction to Human-Computer Interaction Design

Modular credits: 4
Workload: 2-1-0-0-7
Prerequisites: Nil
Cross-listing(s): Nil


This is an introductory module to the field of human-computer interaction (HCI) design which involves the study, planning, and design of the interaction between people (users) and computers. This module will cover the basics of relevant issues, theories, and insights about the human side, the technical side, and the interaction (interface) between the two.


NM2216 User Centred Design Methodologies

Modular credits: 4
Workload: 2-2-0-3-3
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


This module introduces students to interactive media design from the perspective of users as the purpose for the activity of designing. Topics covered include user centred design, approaches to understanding users, requirements gathering, visualizing and prototyping design ideas, followed by the evaluation and testing of these ideas. The module will also touch on more advanced issues such as representation and interactivity by exploring the ways in which various fields such as human-computer interaction, computer games, and interactive art and entertainment view users and interactive media design.


NM2219 Principles of Communication Management

Modular credits: 4
Workload: 2-1-0-3-4
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


This module is designed to introduce students to the field of communication management and to the organizational, societal and legal contexts in which the profession takes place. Emphasis is placed on ethics, social responsibility, the role of mass communication in the formation of public opinion, the role of organizational communication in democracy, the global practices of communication management and major influences that affect organizational behaviour. This is the foundation module for students pursuing careers in communication management.


NM2220 Introduction to Media Writing

Modular credits: 4
Workload: 2-0-2-3-3
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


This introductory module provides instruction and practice in writing for the mass media, including the Internet. It explores the similarities and differences in writing styles for all mass media and for the professions of journalism, public affairs, public relations, advertising and telecommunications. It emphasizes accuracy, responsibility, clarity and style in presenting information through the various channels of mass communication. It surveys communication theories of various professions that communicate via the mass media, establishing the basis for advanced studies in writing and communication. It helps students acquire the writing skills they need in communication management careers.


NM2301 Persuasive Communication: Theory and Application 

Modular credits: 4
Workload: 2-1-0-0-7
Prerequisites: Nil
Cross-listing(s): Nil


This module is to help students understand and be able to apply persuasive theories and research to everyday life. It covers different persuasive theories and applications. It scrutinizes the social scientific approaches to persuasion, and analyses language and persuasive symbols, as well as non-verbal persuasion. The module is designed with the emphasis on the application of different theories in designing persuasive messages. The main focus of the module is to understand various theoretical approaches to persuasive message design, cognitive processing such as central and peripheral routes of persuasion, and attitude change.


NM2302 Mobility and New Media 

Modular credits: 4
Workload: 1.5-1.5-0-2-5
Prerequisites: Nil
Cross-listing(s): Nil


This module examines the relationship between mobile communications and new media. The first half covers the socio-cultural, political, spatial and economic forms of mobility facilitated and enhanced by new media: the rise of the information economy, digital divides, political mobilisation, cultural globalisation and migration. The second half concentrates on media platforms and devices that give rise to emergent forms of mobile communication and social connection: issues of privacy/publicness, surveillance, immersiveness and information overload that have arisen with the intensifying use of locative media; and possibilities for sociability/intimacy, disembodiment and virtual mobility via identity experimentation.

 

NM2303 Fake News, Lies and Spin: How to Sift Fact from Fiction 

Modular credits: 4
Workload: 2-2-0-4-2
Prerequisites: Nil
Cross-listing(s): Nil


This module aims to teach students to critically evaluate and analyse relevant public relations and news reports. It will teach students to identify and critique fake news, “alternative facts” and spin in news reporting and public relations. Students will learn fundamental concepts, theories, and analytical strategies for evaluating and verifying news and PR content and sources. They will hone their fact-checking skills by analysing media information in fake news, fake experts, public relation tactics, infotainment, hoaxes, click bait, spin, and bias.

NM3202 Governance and New Media

Modular credits: 4
Workload: 2-1-0-2-5
Prerequisites: -
Preclusion(s): NM2202
Cross-listing(s): Nil


New media governance involves collective action by governments, international organizations, non-governmental organizations, the private sector and civil society to establish agreements about standards, policies, rules, enforcement mechanisms and dispute resolution procedures. This module examines the process of governance of new media technologies and the challenges it presents to the stakeholders involved. It also examines the legal and regulatory constraints affecting new media technologies and the implications these constraints have on the nature and quality of governance.


NM3203 Copyright and New Media

Modular credits: 4
Workload: 3-0-0-2-5
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): NM3880A


This course will introduce students to fundamental principles of copyright law in the field of new media. The module will focus on copyright issues as they apply to content producers confronted with ongoing technological developments in information and communications technologies. It will review copyright issues from a socio-economic, legal and policy perspective, and will cover issues such as fair-use exceptions, the open-source movement, digital rights management and anti-circumvention and peer-to-peer file sharing.


NM3204 E-Learning

Modular credits: 4
Workload: 2-1-0-2-5
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


This module is designed to help students understand and appreciate the importance of new Information and Communication Technologies (ICTs), and how they can be effectively integrated into educational and organizational settings. It introduces students to practical aspects such as planning, designing, implementation and management of new ICTs in both educational and organizational contexts. The course is mounted for students throughout NUS with interest in the uses and effects of new ICTs.


NM3205 Digital Culture and Art

Modular credits: 4
Workload: 2-2-0-0-6
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


In this module we will explore the creative aspects of emergent media and technologies. They are creative tools with which we shape our culture, community, and personal lives. Students in this module will learn about the strategies and the aesthetic values involved in artistic experiments with new technologies and their relation to visual arts, film studies, visual studies, aesthetics, semiotics, cultural studies and other unique perspectives on contemporary digital culture and arts.


NM3207 Philosophy in Communications and New Media

Modular credits: 4
Workload: 2-1-0-0-7
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


This module presents a number of foundational philosophical theories, concepts, and perspectives on communications and new media. It will explore some of the historical philosophical precedents regarding the ideas of communication, vision, and representation as such, as well as provide several key philosophies of modern technology. Finally, the module will explore the trajectory of these philosophical ideas into the following areas: conceptions of writing and language, film and television studies, and studies of cybernetics, network, and the Internet.


NM3209 Designing for Interactivity 

Modular credits: 4
Workload: 2-2-0-3-3
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): NM2217


This module introduces students to interactive media design through the process of creation and reflecting on what has been created. Through hands-on design work, the study of related readings and works, and the writing of critical reflections, students will learn about relevant design issues that arise for different domains, platforms, and interface modalities.Topics covered include interactive characters, art, games, stories, visualizations, simulations, and exhibits. The module will also touch on current design innovations in interactive media, such as mobile and tablet-based computing, the use of real-time data, robotic toys, as well as voice, touch, and gesture-based interaction.


NM3210 Cybercrime and Society

Modular credits: 4
Workload: 2-1-0-1-6
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


This third year module discusses the growing problem of the use of ICTs for illegal activities. Students will learn about threats to information resources - such as hacking, illegal surveillance, identity theft, online fraud, destruction and modification of data, distortion and fabrication of information. They will also learn about countermeasures used by governments and organizations - such as authentication, encryption, auditing, monitoring, intrusion detection, firewalls, and law enforcement surveillance - as well as what are the limitations of those countermeasures. The module will also examine the problem of online obscenity and child pornography. For CNM, FASS and SoC students.


NM3211 News Reporting and Editing

Modular credits: 4
Workload: 2-0-2-4-2
Prerequisites: NM2220, and Read and pass a minimum of 80 MCs
Preclusion(s): NM2221
Cross-listing(s): Nil


This module builds on the skills and knowledge learned about journalistic writing in Introduction to Media Writing. It emphasises accuracy, responsibility, clarity and style in reporting through the various news media, including online news. Students are expected to learn how to find and present news about issues and events that are relevant to the public and the political process. Students will be presented with real-life type situations where they will have to explore journalism ethics and responsibilities.


 

NM3213 Digital Humanities 

Modular credits: 4
Workload: 2-2-0-0-6
Prerequisites: Nil
Preclusion(s): Nil
Cross-listing(s): Nil


This module will introduce and explore the possibilities of critical practices related to the creative uses of data and visualizations. New methodological approaches in digital humanities and internet research, such as cultural analytics and digital methods, but also design trends related to mashups of web applications, reflect the limits of our abilities to represent and understand various aspects of reality. We will look at these practices as new means of understanding our media and information saturated world.

 

NM3214 Science Communication and New Media

Modular credits: 4
Workload: 2-1-0-3-4
Prerequisites: Nil
Preclusion(s): Nil
Cross-listing(s): Nil


The course will explore the major aspects of the communication of science in public contexts, including the representation of science in the media and the role of science in general culture. The students will be introduced to researching new ways to excite the imagination of the public about science and to encourage informed decisions about scientific issues that will concern people in the 21st century. While writing remains the undeniable focus of this course, the students will have opportunities to develop their speaking and visual design skills in science communication.


NM3215 Advertising Strategies

Modular credits: 4
Workload: 2-1-0-2-5
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): MKT3420 Promotional Management


This module places advertising within the integrated marketing communications (IMC) framework and develops an understanding and appreciation of the role that advertising plays in business organizations in the local and international context. Students will learn about the advertising process, as well as how to plan, implement and control IMC campaigns. In addition, students will learn to recognise the social responsibility as well as ethical implications of advertising in the context of a global community, especially with the advent of new media technologies. The highlight of the module will be the advertising campaign that students will work in groups to develop.


NM3216 Game Design

Modular credits: 4
Workload: 2-2-0-3-3
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


This module explores the factors that make a game successful. Students learn how to critically evaluate game development and gain an understanding of the basic elements of gameplay: balancing game mechanics, creating tension between risk and reward, and encouraging replayability. Students also learn how to document a game design using a game design document. The module includes theories of play as well as an introduction to the game industry and the context of game design in the game development process. It also examines the history of gameplay and the different types of games that have developed in different cultures.


NM3217 Design for Strategic Communications

Modular credits: 4
Workload: 2-0-2-4-2
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


This module introduces students to the principles of communication design that meet strategic communications objectives and engage the student in communicating effectively through a visual literacy in addition to verbal messaging skills. With emphasis on communication management research and planning, the course is designed to help students understand theories and concepts of visual communication and the design and production processes. The course aims to (1) communicate through visual media used by communications professionals; (2) recognise and apply principles of design in print and online publications; and (3) plan and manage the design process, from initial development to the final product.


NM3219 Writing for Communication Management

Modular credits: 4
Workload: 2-2-0-5-1
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


This module teaches students to write for internal and external organizational communication vehicles using traditional and new media. These include business proposals, memoranda, backgrounders, position statements, crisis communication plans, stakeholder newsletters, news releases, fact sheets, speeches, persuasive and informative pieces to key publics, annual reports and campaigns. Students will design and execute polished, audience-directed, professional communication pieces intended for traditional and new media. The module involves extensive comprehensive research and writing.


NM3221 Mobile Interaction Design

Modular credits: 4
Workload: 2-2-0-3-3
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


This module addresses the growth of mobile computing and the move of computing away from the desktop and into everyday lives, activities, and environments. This change poses a challenge for existing desktop-oriented evaluation methodologies and design practices. Students in this course will explore the theory and practice of such relevant concepts as situatedness, context, and mobile media in the context of designing for mobile platforms. At the end of this course, students will be able to participate in the research agenda of designing for mobile interaction.


NM3222 Interactive Storytelling

Modular credits: 4
Workload: 2-2-0-3-3
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


Interactive storytelling is a new field of research and experimentation with great potential for changing the face of game and new media industries in entertainment and education. The objective of the course is to discuss, in theoretical and abstract terms, basic concepts of interactive storytelling, and explore new perspectives on narrative and narrativity as a "conversation" between the interactive story environment and the user. The course will consider the creative and technical challenges to implementing interactive storytelling within virtual story worlds.


NM3223 Digital and Interactive Collage

Modular credits: 4
Workload: 2-2-0-4-2
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


Computers can add randomness, animation, and interactivity to visual collages. This module explores the creation of digital and interactive collage in emerging technological spaces that include mobile devices, networked environments, and new interaction modalities. The module also discusses relevant aesthetic and design theories, concepts, and techniques. The objective of the module is to explore interactive media design in the context of creating interactive works that are meant to be experienced simultaneously as a whole. This module therefore complements issues explored in the module on interactive sequential art, which concentrates on changes that happen over time.


NM3224 Culture Industries

Modular credits: 4
Workload: 2-1-0-2-5
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


In leisure and consumer societies, what is the relationship between the producer, their audience, the intermediaries (advertisers, agents, etc), protest groups and regulators? This module will examine, from a cross-cultural perspective, the complex linkages that exist in popular culture industries spread across such mediums as music, computer gaming, IRCs, film and television with such issues as fashion, values, identity, heritage, deviance, subculture and censorship.


NM3225 Critical Approaches to Interactive Media

Modular credits: 4
Workload: 2-1-0-2-5
Prerequisites: Nil
Preclusion(s): NM2218 (the old NM2218 Critical Approaches to Interactive Media)
Cross-listing(s): Nil


This module introduces students to the social, cultural, political and the commercial aspects of interactive media as a significant interactive medium of our time. Through experiential learning, interactive media will be presented as a growing area within new media studies. It also teaches students various theories of interactive media and their cultural contexts. The module is aimed at FASS and SoC students interested in interactive media as a social, economic and cultural phenomenon.


NM3226 Location-Based Interactive Experiences

Modular credits: 4
Workload: 2-2-0-3-3
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


Designers of interactive digital media are increasingly focusing on issues, concerns, and approaches towards designing for location- and context-specific interactive experiences. This module aims to develop the students’ appreciation of the challenges confronting the design of interactive experiences for sites and contexts that are leisure-based, pleasurable, and recreational. Students will be taught and will utilize skills/methods from the human computer interaction (HCI) development cycle. By the end of this course, students will be able to work in collaborative design teams, conduct independent design research, think critically about designing for site-specific experiences, and develop prototype systems that exemplify location-based interactive experiences.


NM3227 Critical Game Design

Modular credits: 4
Workload: 2-2-0-6-0
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


Games and game-like interactive media are increasingly being designed by artists, philosophers, and activists for critical purposes such as getting people to reflect on aspects of their everyday lives, as a means of artistic expression, and as tools for social change. This module will enage students in designing different types of critical games, as well as exploring the social, cultural, and ethical considerations in their wider adoption.


NM3228 Interactive Sequential Art

Modular credits: 4
Workload: 2-2-0-5-1
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


Interactive sequential art aims to expand the notion of sequential art, such as comics, friezes, sequential sculptures and tapestries, and explore the unique aesthetics and opportunities for creative expression which arise when telling stories through interactive sequences of images and/or text. The module discusses the concepts of visual storytelling, spatial and temporal relationships, gestalt principles and the issues that arise when dealing with various forms of interactive sequential art. Students will gain hands‐on experience in conceptualizing, drafting, prototyping and analyzing digital and interactive sequential art pieces.


NM3229 Data Visualization

Modular credits: 4
Workload: 2-2-0-5-1
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


This module will explore the challenges, issues, methods and theories surrounding the fast developing field of data visualization and data journalism. Through the activities and projects in this course, students will learn to gather data from public websites/databases, use appropriate tools to shape and analyze that data, and develop appropriate visualizations of that data. The module focuses on discussions of information and data visualization, visual analytics and communications as well as supports dynamic, real time interactivity. The main goal of the module is to develop data literacy and the ability to use data to communicate to disparate audiences.

 

NM3230 Photographic and Video Storytelling

Modular credits: 4
Workload: 2-2-0-0-6
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


The most compelling media content makes use of evocative images, and sometimes an image itself is the story. Knowing how to make, edit, and communicate with images are key skills in the digital age. Students enrolled in this module will be introduced to the skills, theories and methods around communicating with both moving and still imagery. The course will focus on using digital tools to capture, edit and present images as data and for storytelling, communicating with visual imagery in the digital age, and the study and use of visual images for research and communication.


NM3231 Physical Interaction Design

Modular credits: 4
Workload: 2-2-0-5-1
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


This module explores issues that arise in the design of media that involve physical interaction. Such media respond to tactile interaction and are physically embodied in such things as electronic toys, robotic pets, tangible interfaces, and digital textiles. Students will learn explore the factors that distinguish such media, how to critically evaluate them, and how to situate them within a larger theoretical and historical context.


NM3232 Strategic Communication: Concepts 

Modular credits: 4
Workload: 0-3-0-3-4
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


Effective organizations adopt a strategic approach to communication management. Using case studies, this module will discuss how communication can be a potent strategic tool in enabling organizational objectives through harnessing traditional and emergent media across private, public and non-profit sectors.


NM3233 Strategic Communication: Applications 

Modular credits: 4
Workload: 0-3-0-3-4
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): NM3220 Research for Communication Management


This module introduces students to the principles of strategic communication management with an emphasis on the application of social research to strategic decision making to meet organizational goals and objectives. Built on the theoretical foundation of strategic communications and applied social research, students will learn to evaluate, analyze and monitor research programs, and to design solutions in public, non-profit and for-profit organizations. Emphasis is placed on learning and conducting assessments of organizational need, performing situational analysis, analyzing message design, evaluating media choice, exploring traditional and emerging media tools, and planning effective communication strategies for the respective organizations.


NM3234 Leadership, Organisations and New Media 

Modular credits: 4
Workload: 2-2-0-3-3
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


The module explores the role of communication and new media in effective leadership and organizational strategies. The course introduces students to the communication involved when leaders attempt to influence members to achieve a goal. The module looks at topics including power, credibility, motivation, research on leader traits, styles, and situations within the context of organisations. The module also examines current models of leadership within the frame of new media. The different leadership challenges posed by different groups and organizational types will also be explored.


NM3235 Corporate Social Responsibility: Research and Practice

Modular credits: 4
Workload: 0-3-0-3-4
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): NM4215 Corporate Social Responsibility: Research And Practice


Corporate social responsibility (CSR) has emerged as a particularly important issue for organizations. Most importantly, public relations and communication professionals are often tasked with leading CSR efforts in organizations and are increasingly expected to develop CSR-related skills. This module examines key issues and debates in CSR in both international and Asian contexts and focuses on the communicative aspects of CSR. Students enrolled in this course will discuss classic and cutting-edge research in CSR and will be able to critically assess CSR issues, practices and communication specific to an organization and craft a strategic plan for CSR.


NM3236 Ethics in Communication Management 

Modular credits: 4
Workload: 0-3-0-3-4
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): NM4201 Ethics in Communication Management


This module introduces students to essential tools for ethical decision-making in communication management through a survey of theory, research, and practice in this area. The seminar addresses psychological theories of moral development, ethical theories in public relations, models of ethical reasoning, professionalism, codes of ethics, ethical strategic management, corporate social responsibility, and the fundamental aspect of ethically managing relationships with stakeholders. It aims to help students recognize and resolve moral issues, develop critical thinking and analytical skills, appreciate the complexities of ethical issues confronting communication management practitioners today, and equip themselves with foundational understanding and awareness of the importance of ethics.


NM3237 Health Communication

Modular credits: 4
Workload: 0-3-0-3-4
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): NM4880D Health Communications

NM4220 Health Communications


This seminar is designed to introduce students to a wide range of scholarship in health communication. The seminar will address such issues as doctor-patient interactions, illness narratives, cultural understanding of health, social support, and health campaigns, mass media theories, technologically-mediated health delivery, and socially constructed health meanings to offer an insight into developing more meaningful communicative practices of healthcare. With an emphasis on application, the course equips students with a foundational understanding of the ways in which health communication projects can be conceptualized and delivered.

 

NM3238 Software Studies

Modular credits: 4
Workload: 2-1-0-0-7
Prerequisites: Nil
Preclusion(s)/Cross-listing(s):

Nil


Software has worked its way in to almost every aspect of our lives. Code is not just neutral technology, but is subject to cultural, economic, and political interests. Similarly our cultural lives are profoundly influenced by software – by its development and dissemination (collaboration and open-source), how we work (the paperless office, outsourcing), communicate (friends networks), conduct transactions (bitcoins), enact subversion, its reflection of race and gender divisions, its expressive capabilities (new media art), and reconceptualization of knowledge in programmatic form. This course approaches software from the perspective of humanities and social sciences to critically examine the relationship and interdependencies between culture and software.

 
NM3239 Retrieving, Exploring and Analysing Data

Modular credits: 4
Workload: 2-0-2-3-3
Prerequisites: Nil
Preclusion(s)/Cross-listing(s):

Nil


Data analysis is crucial to evaluating and designing solutions and applications, and to understanding users' information needs and uses. Often this data is distributed online among many web pages, stored in databases or available in large text files, and may be too large to obtain or process manually. Instead, we need an automated way to gather, parse and summarize the data before we can do more advanced analysis. This module explores ways to accomplish these tasks in quick and easy yet useful and repeatable ways. The ultimate goal is to glean insights from the data through analysis and basic visualizations.

NM3550 Communications & New Media Internship

Modular credits: 4
Workload: 3 months at the place of work on full time basis.
Prerequisites: (1) For NM Major only, 
(2) Read and pass a minimum of 80 MCs and 
(3) Must read INM3550 concurrently.
Preclusion(s): Any other series-internship modules 
(Note: Students who change major may not do a second internship in their new major)
Cross-listing(s): Nil


Internships vary in length but all take place within organisations or companies, are vetted and approved by the Communications and New Media Programme, have relevance to the major in NM, involve the application of subject knowledge and theory in reflection upon the work, and are assessed. Available credited internships for each semester will be advertised at the beginning of the semester before. Internships proposed by students will require the approval of the department. Student must apply for and be accepted to work in the company/organization offering the internship for a duration of 6 months (together with INM3550), on full time basis.

 

NM3551 FASS Undergraduate Research Opportunity (UROP)

Modular credits: 4
Workload: 0-0-0-8-2
Prerequisites: Students must have declared a Major, completed a minimum of 24 MCs in that Major, and have a cap of at least 3.20.
Cross-listing(s): Nil


A UROP involves the student working with a supervisor, and usually in a team, on an existing research project. It has relevance to the student’s Major, and involves the application of subject knowledge, methodology and theory in reflection upon the research project.UROPs usually take place within FASS or ARI, though a few involve international partners. All are vetted and approved by the Major department. All are assessed.


INM3550 Extended Internship

Modular credits: 4
Workload: 3 months at the place of work on full time basis.
Prerequisites: (1) For NM Major only, 
(2) Read and pass a minimum of 80 MCs and
(3) Must read INM3550 concurrently.
Preclusion(s): Any other series-internship modules
(Note: Students who change major may not do a second internship in their new major)
Cross-listing(s): Nil


Internships vary in length but all take place within organisations or companies, are vetted and approved by the Communications and New Media Programme, have relevance to the major in NM, involve the application of subject knowledge and theory in reflection upon the work, and are assessed. Available credited internships for each semester will be advertised at the beginning of the semester before. Internships proposed by students will require the approval of the department. Student must apply for and be accepted to work in the company/organization offering the internship for a duration of 6 months (together with NM3550), on full time basis.

(Note:The MCs for this module will only be counted towards University Elective requirement).


NM3880 Topics in Communication Management

Modular credits: 4
Workload: 2-1-0-1-6
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


This module deals with specialized topics in Communications and New Media. The topics covered reflect the expertise of staff members of emergining issues in Communications and New Media.

NM5201 State and Civil Society in the Information Age

Modular credits: 4
Workload: 0-3-0-2-5
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


This module will expose students to advanced topics in state-society relationship and governance within the context of rapid changes in information and communication technologies (ICTs). It addresses how the notions of 'community', 'citizenship', and 'democracy' have been changed by the creation of a transnational public sphere due to ICTs. The module will also address how the emergence of an informational economy changes the role of the state, especially in terms of preparing society for the challenges ahead. Works of John Urry, Manuel Castells, Bob Jessop, Frank Webster and David Lyon, among others, will be discussed and critiqued.


NM5204 Computer-Mediated Environments

Modular credits: 4
Workload: 0-3-0-2-5
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


This course is designed to help students explore current issues related to Computer-Mediated Environments (CMEs) such as online communities, virtual organizations, e-learning communities, virtual reality, etc. Students will critically analyze theories and conceptualize the impacts of ICTs on the way people communicate, work, socialize, play, and learn in CMEs. Students will review theories, models, and empirical studies on various topics such as social identity, Computer-Mediated Communication (CMC), online community, Computer-Mediated social networks and social capital, human computer interactions, and online collaboration in business and education.


NM5205 Cognition and Media

Modular credits: 4
Workload: 3-0-0-3-4
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


This course will introduce important theories on how people process information from the media and how media affects individuals. Based on empirical social science research, this course will examine the effects of mass media on user's cognition, attitude, and behaviour. While the focus of the course will be on how media, both traditional and new media, affects individual users, the effects of mass media on groups and society will also be discussed.


NM5206 Emerging Media Interaction Design

Modular credits: 4
Workload: 3-0-0-3-4
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


Concentrates on issues related to, and methods for, the design and analysis of emerging interactive digital media with focus on a human-computer interaction (HCI) perspective. It provides students with knowledge and skills to compare, critique and apply traditional and emerging methodologies with focus on user-centered design, experience-centered design and activity-centered design The module explores technological developments and trends in interactive digital media supporting a variety of activities—from entertainment, education, artistic creation, communication, mobile to work-related—and provides an appreciation of the impact of interactive digital media over individual, societal and cultural activities, and how our social and cultural environment and activities can inform design.


NM5207 ICTs and Development

Modular credits: 4
Workload: 3-0-0-2-5
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


This module examines the role of Information and Communication Technologies (ICTs) in shaping economic transformation and enhancing development communication in the context of developing countries from a comparative angle. It addresses important concerns such as poverty, gender, social exclusion, digital divide, governance, development policy etc. in a multidisciplinary perspective of political economy, development communication and economic sociology. The module will also expose students to major eva luation techniques and methods in assessing the costs, benefits and impacts of ICT-based development projects.


NM5209 Interactive Media Arts

Modular credits: 4
Workload: 3-0-0-3-4
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


This course will cover major artistic threads, such as networked art, that involve large numbers of geographically distributed participants, large-scale public works as well as virtual and augmented reality works that blur the distinction between real-world and synthetic information. The course will focus on interactive works where media consumers participate in creating their own artistic experience. It will also cover the historical development of ideas, put them into a social context and examine contemporary critical reflections about art. A hands-on component will allow students to experiment with creating interactive works. The course will culminate in the study of several works by some of the most important emerging new media artists.


NM5210 Interactive Media Design Research
(Formerly known as NM5210 Critical Interactive Media Design Issues)

Modular credits: 4
Workload: 3-0-0-4-3
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


This module will introduce different structural models of mind, media, computation, and design. The main focus of this module is to use such models as the basis for research into the identification, creation, articulation, and application of design knowledge for interactive media. This will involve research projects that require students to work on interactive digital media research problems, identify related work, and propose solutions that highlight original design knowledge developed for solving the problems. The module is designed for arts and humanities students and does not assume any previous experience in computer or cognitive science.


NM5211 Serious Games & Learning Media

Modular credits: 4
Workload: 2-0-1-3-4
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


New and emerging media, interactive digital media, games and serious games for learning are being used to inform, educate, train, persuade, influence and change. Their immediacy, accessibility and portability could complement existing teaching tools, methods and resources, and do so economically, reaching students in all communities, including the underrepresented and underprivileged. This module will provide an appreciation of the increasing emergence of interactive learning media, games and serious games for purpose, the current trends in their development and use, and the social, cultural and ethical considerations in their wide adoption.


NM5212 Theories Of Public Relations

Modular credits: 4
Workload: 3-0-0-2-5
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


This module provides a survey of public affairs/issues management and communication management theories with an emphasis on strategic issues, cross-cultural perspectives, and critical analyses. The course examines how communication management theories are related to other areas of the communication discipline with emphasis on organizational, mass, and international communication as well as rhetoric, persuasion and social movements.


NM5214 Design for Open Science

Modular credits: 4
Workload: 3-0-0-4-3
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


The module explores the design of interactive media technologies that encourage and support participation. Students will learn relevant theory as well as design issues and techniques. In particular, the module will explore and critique existing participatory media and tools, examine issues that arise for particular kinds of stakeholders and activities, and highlight techniques used to encourage and sustain participation. The module will also engage students in actual design prototyping and evaluation.


NM5215 Design Knowledge for Interactive Media

Modular credits: 4
Workload: 3-0-0-6-1
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


This module explores how a designer of interactive media acquires, integrates, articulates,and shares design knowledge and skills forinteractive media design. Students will learn about different design methods, techniques, and formalisms. The module will involve an interactive media project for which students will identify and articulate design knowledge – and then evaluate the result of using that design knowledge. In addition, the concepts of design knowledge, design methods, and design thinking will be critically examined.


NM5216 Culture, Communication & Health

Modular credits: 4
Workload: 0-3-0-3-4
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


Prosocial behavior describes actions intended to benefit another individual or group of individuals. From collaborative editing tools like wikis to video sharing environments like YouTube, there are many computing applications and online spaces that rely on prosocial user behavior. The focus of this course is developing designs for computational applications/interventions to motivate prosocial behavior. Through readings, discussion, and design work, students will learn theories about prosociality from the social sciences and apply them in the design of systems that encourage prosocial behavior. The course will consist of readings, discussion, and groupwork focused on the development of mockups and functional prototypes.


NM5660 Independent Study

Modular credits: 4
Workload: Minimum 10 hours per week. The precise breakdown of contact hours, assignment and preparation is to be worked out between the lecturer and the student, subject to Department approval.
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


Independent research plays an important role in graduate education. The Independent Study Module is designed to enable the student to explore an approved topic in Communications and New Media in depth. The student should approach a lecturer to work out an agreed topic, readings, and assignments for the module. A formal, written agreement is to be drawn up, giving a clear account of the topic, programme of study, assignments, evaluation, and other pertinent details. Head's and/or Graduate Coordinator's approval of the written agreement is required. Regular meetings and reports are expected. Evaluation is based on 100% Continuous Assessment and must be worked out between the student and the lecturer prior to seeking departmental approval.


NM5771 Networked Society - New Module

Modular credits: 4
Workload: 0-6-0-6-8
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


This module analyses the interplay between new communication technologies and society. Students will learn and engage in discussions about how technological developments affect current social systems, and conversely, how social systems affect the nature and use of technology. The module focuses on the studying of triple revolution: the impact of the Internet, the impact of mobile phones, and the turn towards social networks. It explores how society and technology have mutually changed (and shaped) each other, with respect to family, community and work.


NM5881 Topics in Media Studies

Modular credits: 4
Workload: 0-3-0-4-3
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


Topics in Media Studies introduce special, advanced or rotating topics currently not included in the graduate-level Communications and New Media curriculum. Topics in this module offer instruction in the various specializations  of the media studies field, more advanced instruction on the basic theories and knowledge covered in the current modules, and/or research, discussion and analysis of issues of current interest in the field of media studies.


NM5882 Topics in Interactive Media Design

Modular credits: 4
Workload: 0-3-0-4-3
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


Topics in Interactive Media Design introduces special, advanced or rotating topics currently not included in the graduate-level Communications and New Media curriculum. Topics in this module offer instruction in the various specializations of the interactive media design field, more advanced instruction on the basic skills and knowledge covered in the current modules, and/or research, discussion and analysis of issues of current interest in the field of interactive media design.


NM5883 Topics in Communication Management

Modular credits: 4
Workload: 0-3-0-4-3
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


Topics in Communication Management introduces special, advanced or rotating topics currently not included in the graduate-level Communications and New Media curriculum, or builds on the basic modules in the communication management sequence. Topics in this module offer instruction in the various specializations of the communication management field, more advanced instruction on the skills and knowledge covered in the current modules, and/or research, discussion and analysis of issues of current interest in the field of communication management.

GEM1036 / GEH1001 Globalisation and New Media

Modular credits: 4
Workload: 2-1-0-3-4
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


This module offers students an introduction into the role of new communication technologies in the context of globalization. We will explore various aspects of global communication flows including the global reach of new media and its consequences, global and transnational timesharing and workflows, the role of new media in global and local politics, and the potential of new and traditional communication channels in the context of various forms of activism and communication for social change. The role of culture in global communication and ways in which cultural processes shape and are shaped by the landscape of globalization will be emphasised.

 

GEH1061 Representation and Media

Modular credits: 4
Workload: 2-1-0-0-7
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


The module introduces the basic concepts in representations of gender, politics, celebrities and culture, and otherness. Concepts that will be examining in this module include representation, structuralism, and feminism. The module will examine and analyse the basic idea of representation, celebrity and culture, gender, politics and otherness; and how media portray them.


GEM2027 / GET1008 Public Speaking and Critical Reasoning

Modular credits: 4
Workload: 1-2-0-2-5
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): NM4200 Introduction to Public Speaking


This module prepares students to be effective and efficient public speakers. It offers an overview of the theories of oral communication and public speaking, with particular emphasis on effective speaking, listening and critique skills. It looks into adapting evidence, language, visual aids and other message characteristics through selected forms of public speaking for various purposes, audiences and contexts and includes practice in the critical analysis of speeches. It emphasizes strategic communication to enhance critical thinking skills, rhetorical fluency through reasoned thinking and expression of logical argument positions on local and global issues that impact our everyday lives.


GES1031 Culture and Communication in Singapore

Modular credits: 4
Workload: 2-1-0-3-4
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


This module introduces students to essential conecpts in communication within and across different cultures and prepares them to meet the needs and challenges living and communicating in Singapore's multiracial and multicultural environment. It covers a broad range of topics that include cultural perception, cultural relativism, cultural patterns and worldviews, and verbal and nonverbal communication. Applied topics in intercultural communication to business and organization, media and technology, and computer-mediated communicaiton are also covered against the backdrop of Singapore's digitally-networked and globalized economy. Students will learn to be interculturally sensitive and competent communicators as global citizens and citizens in a global city-state.

 

GES1032 Singapore, the Campaign Nation

Modular credits: 4
Workload: 2-1-0-3-4
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


Singapore is known as a nation of campaigns. Over the last 50 years, Singaporeans have been over 200 national campaigns that have influenced almost every aspect of our lives from the way we live to the way we speak, eat and behave. This module gives a picture of Singapore's modern history and how it has grown as a nation throguh the lens of campaigns. Students will have the opportunity to chronicle the development of the modern Singapore nation, and the rise of Singapore psyche and Singaporean identity via an analysis of some of Singapore's most iconic campaigns.

 

GES1033 Who moved my OB markers?

Modular credits: 4
Workload: 2-1-0-2-5
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


This module examines the topic of censorship in Singapore. It examines the origins and meaning of the term "OB marker" and Singapore's history of regulating media and speech to contextualise the perception of strict state control on speech. Contemporary events related to speech and expression are critically examined to assess if the perception of strict state controls on speech in Singapore is still valid.

 

GET1033 Exploring Computational Media Literacy

Modular credits: 4
Workload: 2-2-0-4-2
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


This module explores how the computer can be used as a medium for expression. Just as it is essential to be literate in the traditional sense, it is increasingly important to be literate (able to read and write) in computational media, such as webpages, social media, smartphone apps, computer games, etc. Through a balance of theory and practice, this interdisciplinary module exposes students to the history and principles behind computation. Students learn, through hands-on exercises, the ways that computation underpins key aspects of modern life, such as the internet, mediated communication, business and commerce, science and technology, and the arts..

 

GET1035 Critical Perspectives in Advertising

Modular credits: 4
Workload: 2-1-0-4-3
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


This module critiques the effects of advertising. Specifically, it decontructs th role of advertising as practiced by commercial, non-commercial and a variety of other entities to persuade us to adopt products, services, ideas and ideologies. In doisng so, we highlight negative and positive advertising effects from communicative, psychological, cultural, sociological, and political perspectives. Various social and ethical implications of advetising on society in general, and on various vulnerable populations, such as children, minorities, and women, in particular are also discussed. The module promotes approaches to manage advertising influences through active citizen participation to achieve a more enlightened society.

 

GET1038 Communication in Small Groups

Modular credits: 4
Workload: 2-1-0-4-3
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


This module is designed to help students understand the theoritical and practical aspects of small group communication so that they may function more effectively in groups. Particularly, the module will facilitate discussion on effective communication in the group communication process. Effective communication in a community, public or professional setting requires an understanding of hoe people behave in a group context and how they interact with others inside and outside the group.

Recognised Modules from other Departments w.e.f AY2005-2006


Level 2000

HY2251 From the Wheel to the Web

SC2214 Mass Media and Culture

SN2251 The Information Revolution in India.


Level 3000

HY3223 Technology & Culture in the Asia-Pacific

HY3230 American Business: From Industrial Revolution to the Web 

JS3225 Japanese Mass Media

MUA3274 Sonic Environments (NEW!) (module offered by Yong Siew Toh Conservatory of Music) 

PS3243 Organisational Behaviour in Public Sector

SC3211 Science, Technology and Society 

SC3213 Ethnographic Analysis of Visual Media


Level 4000

PH4203 Issues in Moral Philosophy

PS4212 International Politics of Communication

 

Approved School of Computing Modules

Note: Students are strongly urged to take IT1001 and IT1002 during their first year of study to access higher level SoC elective modules in subsequent years. IT1001 and IT1002 cannot be counted towards the CNM graduation requirements, but they can be used to fulfil your breadth requirement, or for a minor in SoC. Please be aware that IT1001 precludes GEK1511.

  1. Course Descriptions
  2. View current Course Schedule


Level 2000

IT2001 Network Technology and Applications 

IT2002 Database Technology and Management


Level 3000

CS3240 Human-Computer Interaction 

IS3243 Technology Strategy and Management

IS3101 Management of Information Systems


Level 4000

IS4225 Strategic IS Planning 

IS4234 Control and Audit of Information Systems 

IS4260 E-Commerce Business Models

CS4343 Game Development Project

FMA1203C Smart Cities

Modular credits: 4
Workload: 0-3-0-3-4
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil

 

This module will examine how more people can be packed into a limited city space while still providing the same quality of life. It will also explore how to achieve economic wealth while still fulfilling the CSR responsibilities of sustaining a “Green Planet”. Students will learn about smart city planning, design concepts, technology enablers and implementation considerations for smart city living. All big cities have several things in common – wealth creation, big companies, talented people, high population density and the challenge of air pollution. New York, London, Tokyo, Paris, Shanghai, Hong Kong and Singapore, all face similar challenges of high population density and quality of living.

 

FMA1204C Saving Face

Modular credits: 4
Workload: 0-3-0-3-4
Prerequisites: Nil
Preclusion(s)/Cross-listing(s): Nil


This module seeks to explore ways in which we establish and manage identity through communication. Using practical examples, it will also guide students to develop positive facework skills in a variety of scenarios and settings. It will end with a look at cultural differences in the concept and practice of facework and examine how these in turn contribute to intercultural conflict.

Face is our socially situated identity that is constantly being negotiated during social interaction – we can lose face, save face or give face to others. Adroit face management is key to successful communication and interpersonal relationships in our lives.