Enabling communication professionals to gain a thorough appreciation of the distinct nature of communication in health and risk settings.

Health and Risk Communication

The ageing population in Singapore has given rise to the importance of engaging people on health and risk related issues. For communication professionals, communicating complex and potentially sensitive topics are a growing field, especially in government offices, as well as the insurance and healthcare industries. The course aims to help professionals examine the nuts and bolts of health and risk communication, and deliver strategic frameworks for developing health and risk solutions.

 

This 2-day professional course is designed to help communication professionals gain a thorough appreciation of the distinct nature of communication in health and risk settings, the challengers that communicators confront, and the frameworks for developing effective communication solutions that address health and risk related issues.

 

Course Outline

  1. Communicating health
    • The communication model
    • Health interactions
    • Health in the media
    • Health in strategic communication
  2. Communicating risk
    • Conceptualising risk
    • Elements of communicating risk
  3. Persuasion
    • Theories of persuasion
    • Developing communication strategy
  4. Information seeking
    • Health information seeking
    • Risk information seeking    
  5. Developing campaigns
    • Nuts and bolts of campaigns
    • Campaign strategy
    • Campaign tactics
    • New technologies
  6. Responding to crises
    • Crisis response strategy
    • Rhetoric of crises
    • New technologies
  7. Evaluation
    • Framework
    • Design
    • Implementation

Course Details

Date/Time: To be advised
Venue: To be advised

Fees

$1,605 w/GST

Recommended Readings

Pending

Trainers


Professor Mohan J Dutta

Provost's Chair Professor and
Head of Department of Communications and New Media at the National University of Singapore

Enquiries

For any enquiries on the course, contact Mr Amir Hamid at amir@nus.edu.sg, or Tel: 6516 5128

Networking

Connect with CNM and other participants through our social media channels. Learn more