Media Writing - Getting Your Point Across

Overview

The trick to communicating effectively is to write simply and concisely. Yet this is easier said than done because of the perception that messaging requires an oh-so-formal approach replete with polysyllabic jargon. That is so wrong. What’s worse is when the message is clouded by platitudes and self-glorification that you see so often in press statements.

 

Course Outline

In this 1-day workshop,

  1. Let’s talk about the key principles of Good Writing
    • Getting your focus right
    • Tips on keeping your message short and sweet
    • Choosing the right words
    • Structuring your content
  2. Let's talk about getting your Tone just right
    • Knowing whom you are writing for
    • Adjusting your style to suit the medium: whether letter/email, formal proposal of feedback, announcement or report
    • Writing with empathy

Finally, let’s talk about how you’ve done so far with by doing a post-mortem on your own work, whether they are speeches, press releases or letters. And how they could have been better.

Course Cancellation/Postponement

CNM reserves the right to cancel or postpone any programme due to unforeseen circumstances. In the event that a programme is cancelled or rescheduled and the fee has been paid, CNM will refund the nett programme fee received.

Registration

Registration will typically close two weeks before the programme commencement date, or when the class is fully subscribed. Registration can remain open until course comemncement date if training places are still available.

 

If accepted for the course, NUS requires pre-payment by credit card, bank transfer or a signed purchase order.

Substitution, Deferment, and Cancellation

The following policies and charges will apply for late notice of deferment or cancellation by participants, except for cases that can be waived based on compassionate or medical grounds.

  • Substitution
    • At least one week prior to programme commencement: no charge
    • Within one week to programme commencement: 5% of full programme fees
       
  • Cancellation
    • ​​​Within two weeks to programme commencement: 50% of full programme fees
    • Within one week to programme commencement: 100% of full programme fees
       
  • Deferment
    • ​​​Deferment is permitted on compassionate or medical grounds. Relevant proof or documents must be submitted to substantiate the grounds.
       
  • Withdrawal
    • ​​There will be no refund of programme fees if notification for withdrawal is received after programme commencement.

NUS must be notified in writing of all substitutions, cancellations, deferments, and withdrawals.

Course Details

Date TBC
Time 9.30am - 5.30pm
Venue

NUS Department of Communications and New Media,
​AS6 11 Computing Drive, #03-38,
​Singapore 117416

Price TBA

 

Speaker/Trainer Bio


Ms Bertha Henson

Associate Professor, NUS Department of Communications and New Media


Bertha Henson is an Associate Professor at the National University of Singapore’s Communications and New Media Department. She was a former Associate Editor of The Straits Times and has more than 25 years of experience in reporting, writing and editing. She was in charge of the Singapore Press Holdings training unit for English language journalists for more than six years. She has her own consultancy, Newsmakers, which provide media training for companies and Government agencies. Among her clients are OCBC Bank, Resorts World Sentosa, Manpower and Law ministries and the Singapore Institute of Technology. She was a founder-member of two news websites, Breakfast Network and The Middle Ground. She helms a socio-political blog, Bertha Harian. In her spare time, she runs Kiss – Keep It Short and Sweet – in conjunction with SingLit Station, a non-profit group which focuses on the development of local writing talent.

 

Enquiries

For any enquiries on the course, contact Ms Jasmin Tay at cnm.exec@nus.edu.sg, or Tel: 6516 7847

Networking

Connect with CNM and other participants through our social media channels. Learn more