Empowering scientists, researchers and science communicators to gain an in-depth understanding of the key debates and conceptual challenges in the public's engagement with science and scientific topics.

Public Engagement in Science

Increasingly, public engagement in science has emerged as a key concept in policy circles, among scientists, as well as among communicators. Although there have been a number of ongoing initiatives on public engagement of science, there exists discrepancy in the understanding of concept, how it is operationalized, and how it is approached in the various communities of practice. The course aims to provide its participants with in-depth understanding of the key debates and conceptual challenges in public engagement with science.

 

This 2-day professional course is designed to help scientists, researchers and science communicators gain an in-depth understanding of the key debates and conceptual challenges in the public's engagement with science and scientific topics.

 

Course Outline

  1. Nuts and Bolts of Science Communication
    • Elements of science communication
    • A strategic framework
  2. Public understanding of Science
    • Perceptions
    • Opinion formation
    • Information
  3. Audience measurement
    • Demographics
    • Psychographics
    • Knowledge, attitude, behaviour
  4. Explaining scientific information
    • Message characteristics
    • Theories of science learning    
  5. Science communication and persuasion
    • Persuasion theories
    • Designing a science communication intervention
  6. Communication technologies and science
    • Social networks and science communication
    • Characteristics of communication
  7. Social media and science communication
    • Strategically planning social media
    • Responding to crises
  8. Public engagement and dialogue
    • Tools of public engagement

Course Details

Date/Time: To be advised
Venue: To be advised

Fees

$1,605 w/GST

Recommended Readings

Pending

Trainers


Professor Mohan J Dutta

Provost's Chair Professor and
Head of Department of Communications and New Media at the National University of Singapore

Enquiries

For any enquiries on the course, contact Mr Amir Hamid at amir@nus.edu.sg, or Tel: 6516 5128

Networking

Connect with CNM and other participants through our social media channels. Learn more