Empowering communication professionals with a complete understanding of the role, risks and opportunities of social media, as well as social media strategies to manage content and stakeholder relationships.

Social Media and Public Relations

In today's digital world, social media plays a big part in the way we communicate in business. For marketing, for internal communications, for media outreach and more. The challenge for organizations is how to achieve tangible, strategic success with limited resources.


This workshop is designed to help communicators, especially those trained in traditional media, leverage social media channels by understanding the audience's expectations, and then developing better strategies and tactics to better engage with their target audience. And then effectively measure their efforts in an constructive manner beyond simple likes and shares. It will also introduce crisis communications management via social media through a simulation exercise.


Course Outline

  1. The different platforms
  2. What do you want to say
  3. What audiences want to hear
  4. Content creation
  5. Thought leadership
  6. Engagement
  7. Translating digital to real life
  8. Converting followers to influences
  9. Measurements
  10. Digital crisis communications


If digital communications is part of your team's mandate, this workshop could help your team work smarter, faster and more effectively. For more information, contact Mr Elliot Wong at ElliotWong@nus.edu.sg.

Course Details

Date/Time: TBC
Venue: TBC
Price: $1500

Downloadable Resources


Recommended Readings



Mr Adrian Heng

Vice President, Communications and Marketing
Booqed Southeast Asia Pte Ltd


The fee for this course is SGD$2,140 w/GST. Because this course is part of Singapore SkillsFuture stable of industry-related courses, participants can now use their SkillsFuture Credits to offset their course fees. For more information on claiming SkillsFuture Credit, visit our help page: How to claim SkillsFuture Credit.


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