Helping communication professionals acquire mission-critical skills in formulating, implementing and sustaining strategic communications in organisations.

Strategic Communications

As Singapore expands her role to become a hub for various sectors, the country will attract more multi-national, service-driven companies here, leading to more empolyers looking for communication specialists versed in strategic communications and the ability to anticipate, design and critique tactics to manage the challenges and opportunities generated by emergent, interactive media. With a rapidly evolving social media landcape, the course aims to provide mission-critical skills for communication professionals to critically assess organisational problems and deliver on desired future states. 

 

This 2-day professional course is designed to help communication professionals acquire mission-critical skills in formulating, implementing and sustaining strategic communications in organisations.

 

Course Outline

  1. Introduction to strategic communication management
  2. Role of research in strategic communication management
  3. Situation Analysis: Analysing the organisation, the issue and the key publics
  4. Identifying and clarifying the problem/opportunity    
  5. Setting goals and objectives
  6. Formulating communication strategies 
  7. Selecting tactics
  8. Evaluating the strategic plan

Course Details

Date/Time: 12 - 13 October 2017, 9:00 AM - 5:00 PM
Venue: National University of Singapore,
Kent Vale Conference Rm,
121 Clementi Road, #01-19,
Singapore 129802

Downloadable Resources

Pending

Recommended Readings

Pending

Trainers


Mr Hari Ramanathan

Chief Strategy Officer, Asia
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Funding

The fee for this course is SGD$2,140 w/GST. Because this course is part of Singapore SkillsFuture stable of industry-related courses, participants can now use their SkillsFuture Credits to offset their course fees. For more information on claiming SkillsFuture Credit, visit our help page: How to claim SkillsFuture Credit.

Networking

Connect with CNM and other participants through our social media channels. Learn more