In the 1990s, any student wishing to become a communications and new media professional studied journalism, public relations or advertising at a school or department of journalism and communications. During that time, the study of the Internet and interactive media design were the domain of computer scientists. The development and fast adoption of digital media brought us “convergence,” or the blending of communication networks, computing and digital content into a common platform. This has resulted in changes in the way content is created, packaged and disseminated for public consumption.
Today’s media companies are seeking communication and media professionals who not only can perform the duties of a journalist or a public relations or advertising practitioner, but who are also comfortable with visual design and content production for digital media—e.g. online publications, blogs, podcasts virtual communities, interactive advertising.
CNM educates future media professionals using an integrated and multidisciplinary approach that reflects today’s converged media environment. Students majoring in CNM can take courses in journalism and public relations (traditionally offered in communication programmes), visual design (traditionally offered in arts programmes), game design and human computer interaction (traditionally offered in computer sciences) within one academic department. Students can also take courses in new media regulation and policy, social psychology, and the culture industries as well as sociology, political science, history, philosophy, computer sciences and business.
In this regard, Communications and New Media (CNM) at the National University of Singapore is the only department in Southeast Asia which offers media studies, interactive media design and communication management with a focus on new media. Our multidisciplinary approach offers students opportunities in experiential learning through international and local competitions, exhibitions, service-based projects collaborating with external clients, internships, student exchanges and interactions with industry practitioners. With faculty members hailing from top communications schools from around the world, bringing with them innovative methods of teaching, students benefit from an understanding of trends coupled with an eye on the evolving industry
With this multi-faceted understanding of new media and communications, CNM graduates will be able to work in a wide spectrum of private corporations, public agencies, non-profit organizations and media-related industries in policy formulation, public relations, corporate communication, media relations, media design, games design, journalism, research and information management positions, among others.