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| GOH Huat Choon, Candice I received my undergraduate degree in Information Technology (BSc Honours) from the University of Salford, United Kingdom. Upon my return to Singapore, I lectured in computing at two private computer schools at the diploma level. Moving on, I joined Accenture, a global management consulting, technology services and outsourcing company. My experience with, and exposure to, ICT requirements and implementation was on a global basis. Name of Supervisor: Associate Professor Milagros Rivera Thesis Title: The Exploratory Study of Business to Consumar E-Commerce Adoption by Businesses in Singapore Abstract: Many market research companies forecast that B2C e-commerce will register higher growth rates in the coming years due to the rapid increase in Internet penetration and IT Literacy globally. Singapore possesses high internet penetration and IT literacy. In 2004, Singapore ranked 7th in e-readiness, ahead of other countries in the Asia Pacific region. Singapore has the regulatory framework, infrastructure, and capabilities to promote the use of the Internet and e-commence. However, Singapore ranked lower than other countries in the region such as Korea and New Zealand in B2C e-commerce participation.
Most research in Singapore has focused on the factors affecting the consumers' participation in B2C e-commerce. This thesis explores the businesses' participation by exploring the factors affecting businesses' participation, assessing the level of e-commence development in Singapore, and if the government is doing what businesses expect, as well as identifying businesses' awareness of the e-commerce regulatory framework. |