I would best describe my education and career as checkered, having done both arts and management studies and managerial and entrepreneurial roles. I have a BA in English Lge. and Lit., from the University of Kerala and MBA from Cochin University of Science and Technology, India. After graduation, I enjoyed my work in HR and Corporate Communications with a leading Indian national daily in Mumbai and a British MNC in Chennai for over five years, before taking a career break and moving to the US. While in New Jersey, I realized the shortage of English-speaking talent in the software outsourcing industry and set up Improve English Foundation, a non-profit organization to enable non-native users of English to pursue career opportunities through harnessing the power of English. In early 2006, I moved to Singapore and in Jan 2007, I started on my doctoral studies at CNM.

A/P Milagros Rivera

Corporate social responsibility and public relations: Conceptualization of CSR in India, its effect on organizational commitment and the mediating role of organization-public relationships.

This study explores the discourses and conversations that shape the conceptual construction of CSR within Indian business communities and analyzes the intersection between CSR and public relations. The first part of the study will generate rich contextual data that will help to construct the conceptualization of CSR in India. The second part of the study will build on the first and examine whether the current conceptualization of CSR in India has an effect on organizational outcomes such as organizational commitment from the perspective of internal stakeholders. It will also examine the role of organization-public relationships in the effect of CSR practice on organizational commitment.The study will add to the body of knowledge on CSR and public relations from both relational and stakeholder perspectives.

• Public relations and corporate social responsibility
• Public relations and social media
• Computer mediated communication and corporate communications.

• Sasidharan, G. (July 2008). Corporate social responsibility and marketing: A cause lost in frame alignment? Paper presented at BledCom 2008, 15th Global Public Relations Symposium, Lake Bled, Slovenia.

• Sasidharan, S., Kumar, D., & Dhanesh, G. (May 2007). Resource optimization for IT projects: a supply chain approach. Paper presented at Midwest United States Association for Information Systems 2nd Annual conference, Springfield, IL.