CATI’s Place is short for the Computer Aided Telephone Interviewing facility of the Social Cognitive Lab by the Interactive Digital Media Institute. It is currently housed in the Communications and New Media Department within the Faculty of Arts and Social Sciences. CATI’S Place is equipped with 7 interviewing stations (including the supervisor’s station) and uses the SPSS mrInterview CATI software with multilingual capabilities. The facility enables both telephone and web methods of survey research.
CATI is a telephone surveying method in which the interviewer follows the pre-loaded scripts in the software application. A CATI session generally operates in the following way:
1. A computerized questionnaire is administered to respondents using the telephone.
2. The interviewer sits in front of a computer screen and dials the telephone number.
3. When contact is initialized, the interviewer reads the questions presented on the computer screen and documents the respondent's replies directly into the computer.
4. Interim and update reports can be compiled instantaneously.
5. The software has built-in branching logic, which will skip questions that are not relevant or will probe for more details when necessary.
6. If a connection is not established, the record is either placed in a queue for re-dialing at another time or removed from the queue and marked as unreachable.
7. The web version is available to complement the telephone interview if respondents prefer to answer at their own pace.
This lab will be available for CATI research purposes with effect from December 2008. It will be based on a first-come-first-served basis. If you wish to use the facility, please feel free to contact one of the administrators listed in the Contact Information section below.
For more detailed information on the use of CATI’s Place, the Standard Operating Procedure is available for download here.
The administrators of CATI’s Place conduct training sessions on SPSS mrInterview on a semester basis for those who are unfamiliar with the software. Please refer to the Announcements section below for current updates on training schedules.
Booking of CATI’s Place can be done through the online room booking system via the NUS Staff Intranet site.
After booking has been submitted, one of the administrators will contact you shortly.
The first training on SPSS mrInterview is expected to be conducted in January 2009. Do check back at the beginning of Semester 2, 2008/09 for more updates.
Persons in-charge: Ms. Charlene Wee, Ms. Ng Li Ting and Ms. Siti Nurharnani Nahar
Tel: 6516-3019 (Charlene, Siti) / 6516-4153 (Li Ting)
Fax: 6779 4911
Email:
Communications and New Media Programme
Faculty of Arts & Social Sciences
National University of Singapore
11 Law Link, Blk AS6, #03-35
Singapore 117589
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