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.: NM Level 3000 Modules Information

NM3204 E-Learning
Modular credits: 4
Workload: 2-1-0-2-5
Pre-requisite: Any IF or NM or recognised modules
Preclusion: IF3204
This module is designed to help students understand and appreciate the importance of new Information and Communication Technologies (ICTs), and how they can be effectively integrated into educational and organizational settings. It introduces students to practical aspects such as planning, designing, implementation and management of new ICTs in both educational and organizational contexts. The course is mounted for students throughout NUS with interest in the uses and effects of new ICTs.

NM3208 Designing Content for New Media
Modular credits: 4
Workload: 1-2-1-4-2
Pre-requisite: IF2208 or NM2208
Preclusion: IF3208
This module will enable students to extend their existing visual communication skills to meet challenges in designing content for new technologies in visual media. The module will train students to understand the technical skills involved in visual communication, incorporating text and images; demonstrate ability to identify, analyse and resolve design problems; develop professional presentation techniques; demonstrate proficiency in working individually or in teams for design problem solving; demonstrate some degree of professionalism in their approach to the design process; and demonstrate proficiency in the use of appropriate graphic/media tools. For CNM and SoC students.

NM3210 Cybercrime and Society
Modular credits: 4
Workload: 2-1-0-1-6
Pre-requisite: Any IF or NM or recognised modules
Preclusion: IF3210
This third year module discusses the growing problem of the use of ICTs for illegal activities. Students will learn about threats to information resources - such as hacking, illegal surveillance, identity theft, online fraud, destruction and modification of data, distortion and fabrication of information. They will also learn about countermeasures used by governments and organizations - such as authentication, encryption, auditing, monitoring, intrusion detection, firewalls, and law enforcement surveillance - as well as what are the limitations of those countermeasures. The module will also examine the problem of online obscenity and child pornography. For CNM, FASS and SoC students.

NM3211 News Reporting and Editing
Modular credits: 4
Workload: 2-0-2-4-2
Pre-requisites: NM2220, and Read and pass a minimum of 80 MCs
Preclusion: NM2221
This module builds on the skills and knowledge learned about journalistic writing in Introduction to Media Writing. It emphasizes accuracy, responsibility, clarity and style in reporting through the various news media, including online news. Students are expected to learn how to find and present news about issues and events that are relevant to the public and the political process. Students will be presented with real-life type situations where they will have to explore journalism ethics and responsibilities.

NM3215 Advertising Strategies
Modular credits: 4
Workload: 2-1-0-2-5
Pre-requisite: Any IF or NM or recognised modules
Preclusion: IF3215
Advertising is an important subject within the field of Media and Communication Studies. Students will benefit immensely from the study of advertising as a mode of social communication that is increasingly affected by new media and ICTs (information and communication technologies). With the advanced understanding gained from this module, students will be able to formulate more sophisticated and effective advertising strategies, both for the private and public sectors.

NM3216 Game Design
Modular credits: 4
Workload: 2-2-0-3-3
This module explores the factors that make a game successful. Students learn how to critically evaluate game development and gain an understanding of the basic elements of gameplay: balancing game mechanics, creating tension between risk and reward, and encouraging replayability. Students also learn how to document a game design using a game design document. The module includes theories of play as well as an introduction to the game industry and the context of game design in the game development process. It also examines the history of gameplay and the different types of games that have developed in different cultures.

NM3217 Publications Graphics and Design
Modular credits: 4
Workload: 2-0-2-4-2
Pre-requisites: NM2219 and NM2220
This module teaches students to produce electronic and print publications to meet communication objectives. Emphasis is placed on applying communication and design principles to desktop and Web publishing. Course objectives are to help students (1) understand and apply principles of layout and design in the production of publications, and (2) learn how to manage, plan and prepare print and electronic publications to meet communication objectives. Management and research are emphasized. Theory, research, principles of design, and other applicable information are covered in lecture. Exercises in desktop and Web publishing are conducted in lab.

NM3219 Writing for Communication Management
Modular credits: 4
Workload: 2-0-2-4-2
Pre-requisites: NM2219 and NM2220
This module teaches students to write for internal and external organizational communication vehicles using traditional and new media. These include business proposals, memoranda, backgrounders, position statements, crisis communication plans, stakeholder newsletters, news releases, fact sheets, speeches, persuasive and informative pieces to key publics, annual reports and campaigns. Students will design and execute polished, audience-directed, professional communication pieces intended for traditional and new media. The module involves extensive comprehensive research and writing.

NM3220 Research for Communication Management
Modular credits: 4
Workload: 2-0-2-2-4
Pre-requisite: NM2102
This module is designed to introduce students to the theoretical and practical application of research for communication management in public, non-profit and for-profit organisations. Emphasis is placed on research methodologies, including quantitative and qualitative research methods; research ethics; social responsibility; theories of public opinion; public opinion formation; public opinion measurement, formative research, evaluative research; statistical analysis; reporting research results; and practical application of research methods. This is a key course in the communication management sequence.

NM3221 Situated Interaction Design
Modular credits: 4
Workload: 2-2-0-3-3
Pre-requisites: NM2217 or CS3240
This module explores the diffusion of interactive media into all aspects of our lives - beyond the workplace and into our homes, our personal spaces, and the streets of the city. Students will learn about research methodologies that address these new, situated contexts of use, and investigate the adoption of new technologies through the design and analysis of innovative interactive media solutions. Students will also be exposed to theories related to embodied interaction, and apply these theories to the investigation of ubiquitous interactive media in the world around them.

NM3222 Interactive Storytelling
Modular credits: 4
Workload: 2-2-0-3-3
Interactive storytelling is a new field of research and experimentation with great potential for changing the face of game and new media industries in entertainment and education. The objective of the course is to discuss, in theoretical and abstract terms, basic concepts of interactive storytelling, and explore new perspectives on narrative and narrativity as a "conversation" between the interactive story environment and the user. The course will consider the creative and technical challenges to implementing interactive storytelling within virtual story worlds.

NM3223 Digital Photography and Imaging
Modular credits: 4
Workload: 0-3-2-3-2
Pre-requisites: NM2208
The module explores relationships between visual practice and photographic theory and offers a flexible scheme for combining these components. It exposes students to aesthetics, theory of photography, photographic image creation and the significance of digital technology for photography. It also includes ethical and legal issues in the production of digital images.
Note: Students will need access to a SLR camera (preferably digital with full manual control) with necessary accessories (Cameras and accessories will be made available to students who do not have their own). Expenditure for this module would be higher than that for other modules.

NM3224 Culture Industries
Modular credits: 4
Workload: 0-3-0-2-5
Pre-requisites: Any IF or NM or recognised modules
Preclusion: IF4201 or NM4201
In leisure and consumer societies, what is the relationship between the producer, their audience, the intermediaries (advertisers, agents, etc), protest groups and regulators? This module will examine, from a cross-cultural perspective, the complex linkages that exist in popular culture industries spread across such mediums as music, computer gaming, IRCs, film and television with such issues as fashion, values, identity, heritage, deviance, subculture and censorship.

NM3225 Critical Approaches to Interactive Media
Modular credits: 4
Workload: 2-1-0-2-5
Pre-requisites: IF1101E or NM1101E
Preclusion: NM2218
This module introduces students to the social, cultural, political and the commercial aspects of interactive media as a significant interactive medium of our time. Through experiential learning, interactive media will be presented as a growing area within new media studies. It also teaches students various theories of interactive media and their cultural contexts. The module is aimed at FASS and SoC students interested in interactive media as a social, economic and cultural phenomenon.

NM3550 Communications & New Media Internship  
Modular Credits: 4 
Workload: 3 months at the place of work on full time basis.
Pre-requisites:  (1) For NM Major only, (2) Read and pass a minimum of 80 MCs                          and (3) Must read INM3550 concurrently.
Preclusion: Any other series-internship modules (Note: Students who change major may not do a second internship in their new major) .
Internships vary in length but all take place within organisations or companies, are vetted and approved by the Communications and New Media Programme, have relevance to the major in NM, involve the application of subject knowledge and theory in reflection upon the work, and are assessed. Available credited internships for each semester will be advertised at the beginning of the semester before. Internships proposed by students will require the approval of the department. Student must apply for and be accepted to work in the company/organization offering the internship for a duration of 6 months (together with INM3550), on full time basis. 

INM3550 Extended Internship  
Modular Credits: 4 
Workload:  3 months at the place of work on full time basis.
Pre-requisites: (1) For NM Major only, (2) Read and pass a minimum of 80MCs.                           and (3) Must read NM3550 concurrently.
Preclusion: Any other series-internship modules (Note: Students who change major may not do a second internship in their new major).
Internships vary in length but all take place within organisations or companies, are vetted and approved by the Communications and New Media Programme, have relevance to the major in NM, involve the application of subject knowledge and theory in reflection upon the work, and are assessed. Available credited internships for each semester will be advertised at the beginning of the semester before. Internships proposed by students will require the approval of the department. Student must apply for and be accepted to work in the company/organization offering the internship for a duration of 6 months (together with NM3550), on full time basis.

(Note: The MCs for this module will only be counted towards University Elective requirement).

NM3880A Copyright and New Media
Modular credits: 4
Workload: 2-1-0-2-5
Pre-requisites: Read and pass any modules with IF or NM prefixed or recognised NM modules.
Cross-listing: Nil 
This course will introduce students to fundamental principles of copyright law in the field of new media. The module will focus on copyright issues as they apply to content producers confronted with ongoing technological developments in information and communications technologies. It will review copyright issues from a socioeconomic, legal and policy perspective, and will cover issues such as fair-use exceptions, the open-source movement, digital rights management and anticircumvention and peer-to-peer file sharing.

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Last modified on 11 February,2008