Byungho Park received his Ph.D. in Mass Communications from Indiana University - Bloomington in 2006. His research focuses on motivated cognition in the context of processing mediated messages. His research interests include cognitive processing of video games and interactive advertising, and the impact of structural features and content of mediated messages on motivated cognition. Dr. Park's current research project is about motivated cognition during video game play. He holds an MA in Telecommunications and a BS in Computer Science, both from Korea University.
Dr Park can be contacted by:
Email: park@nus.edu.sg
Telephone: (65) 6516 8156
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